Category Archives: China Baijiu

Struggling baijiu distillers explore alternative markets

Source: Want China Times

Producers of Chinese liquor or baijiu, a popular gift and tipple served at banquets, have been hit hard by the government’s frugality measures and companies are now looking to explore new business opportunities elsewhere, the Chinese-language Beijing Business Today reports. Continue reading

Premium baijiu producers target lower end of market

Source: Want China Times

After Chinese authorities prohibited government agencies from consuming the country’s premium liquor brands, also known as c, major distilleries have begun tapping into the market with middle- and low-end liquor, reports the Shanghai-based First Financial Daily. Continue reading

Kweichow Moutai’s net profits jump in 2012

Source: Xinhua via China Daily

BEIJING — Leading Chinese liquor producer Kweichow Moutai Co has posted surging but slower net profits growth for 2012. Continue reading

Moutai, Wuliangye hit with heavy fines: report

Source: China Daily

China’s biggest liquor makers, Kweichew Moutai and Wuliangye, have been ordered to pay the largest-ever fines in China for price fixing. Continue reading

Mao’s $300 Red Army Liquor Suffers Before China Congress

Source: Bloomberg News | February 27, 2013

Kong Guoqing hasn’t seen a quieter Chinese New Year in the 12 years his family has been running their small liquor and tobacco shop in downtown Shanghai. Continue reading

CCTV difficult to refuse baijiu ads

Source: Morning Whistle by Kang Xiaoxiao

With the background of governmental baijiu prohibition, it was reported by that CCTV (China Central Television) would stop all baijiu companies’ advertisement after the NPC & CPPCC (National People’s Congress and Chinese Political Consultative Conference), which has been confirmed by some baijiu institutions and companies. Continue reading

Chinese Liquor Giants Fined for Price Fixing

Source: Xinhua

Chinese top two liquor makers Kweichew Moutai and Wu Liangye were fined a total of 449 million yuan (71.41 million U.S dollars) for price fixing, according to local price regulators. Continue reading