China Beverage News Has Moved To A New Site

China Beverage News Has Moved To A New Site…

What’s Happening…

Elite in China Face Austerity Under Xi’s Rule

Source: New York Times by Andrew Jacobs

Beijing — Life for the almighty Chinese government official has come to this: car pools, domestically made wristwatches and self-serve lunch buffets.

In the four months since he was anointed China’s paramount leader and tastemaker-in-chief, President Xi Jinping has imposed a form of austerity on the nation’s famously free-spending civil servants, military brass and provincial party bosses. Warning that graft and gluttony threaten to bring down the ruling Communists, Mr. Xi has ordered an end to boozy, taxpayer-financed banquets and the bribery that often takes the form of a gift-wrapped Louis Vuitton bag. Continue reading

Just a drop: Scotch sales down in China, but cognac up

Source: Want China Times

The Chinese government’s demand for officials to reduce unnecessary spending last November has impacted the sales of imported Scotch whisky, with saw a drop of double-digit percentages during the Chinese New Year holidays in February, reports the Shanghai-based First Financial Daily. Continue reading

Struggling baijiu distillers explore alternative markets

Source: Want China Times

Producers of Chinese liquor or baijiu, a popular gift and tipple served at banquets, have been hit hard by the government’s frugality measures and companies are now looking to explore new business opportunities elsewhere, the Chinese-language Beijing Business Today reports. Continue reading

Premium baijiu producers target lower end of market

Source: Want China Times

After Chinese authorities prohibited government agencies from consuming the country’s premium liquor brands, also known as c, major distilleries have begun tapping into the market with middle- and low-end liquor, reports the Shanghai-based First Financial Daily. Continue reading

Kweichow Moutai’s net profits jump in 2012

Source: Xinhua via China Daily

BEIJING — Leading Chinese liquor producer Kweichow Moutai Co has posted surging but slower net profits growth for 2012. Continue reading